CargoWise API integration
Your CRM says one thing. CargoWise says another.
I build the integration layer that connects them, so your pipeline reflects what's actually shipping.
The problem every forwarder has
Your sales team works in HubSpot (or Salesforce, or whatever CRM you use), with a pipeline that says you're projecting $2M from 15 accounts. Meanwhile, CargoWise has the actual shipment data, what moved, what got billed, what the real margin was.
These two systems don't talk. So leadership decides based on projections disconnected from reality. Sales says an account is growing; the TMS says it's been flat for six months. Nobody knows until someone manually pulls the data and compares, which happens too late, or not at all.
This isn't a technology inconvenience. It's a decision-making integrity problem. You're steering with a broken compass.
What I build
CargoWise data extraction
CargoWise is a legacy ERP. Getting data out of it in a usable, structured way means building a custom ingestion engine. I parse the data model, load it into a clean PostgreSQL database, and expose it through a Django REST API your other systems can actually use. Your CargoWise data, finally accessible in a format that works.
CRM sync (HubSpot, Salesforce)
Shipment, billing, and customer activity from CargoWise synced back to your CRM automatically. Your pipeline reflects what's actually happening, not what sales projected three months ago. Forecasts finally match what's really shipping.
Power BI & reporting connections
Once your data is structured and accessible via API, it feeds directly into Power BI dashboards for executive visibility, operational reporting, and rate analysis. No more manual exports or stale spreadsheets. You get live data you can actually act on.
Automation on top of clean data
Once your data is clean and reachable through an API, you can automate work that used to take weeks. That is what I use AI for: speed. The integration is custom software, and the same clean data is what feeds the dashboards. One foundation, two payoffs.
Proof it works
- Built a data orchestration platform (Atlas) connecting 5+ systems, CargoWise, HubSpot, and Azure among them, into a unified data layer
- An API-first layer that's on track to absorb $40K/year in third-party visibility vendor cost
- Automated 20 to 40 hours/week of manual data entry between systems
- Analyzed 188,000+ rate records from CargoWise data for pricing insights
- Built a quoting platform over a weekend that integrates CargoWise and HubSpot, $65K to $100K equivalent build cost
How it works
Free 15-min audit call
Walk me through your systems. I surface what's broken, disconnected, or costing you money.
You get a diagnosis
A follow-up with 2 to 3 specific findings and rough ROI estimates. No sales pitch.
We fix it together
If it resonates, we scope the fix. Specific integration, clear timeline, defined deliverables.
Common questions
Does CargoWise have an API?
Yes, CargoWise exposes data through its eAdaptor / Universal Event XML interface, but the docs are gated and it isn't a clean REST sync. I build the integration layer on top of it: a listener that ingests Universal Shipment and event data into a clean database and REST API your other tools can use.
Can you export CargoWise data to Power BI?
Yes. I extract shipment, billing, and customer data from CargoWise into a structured database, then connect Power BI to it, so you get live dashboards (margin per shipment, profit by lane, KPIs) instead of manually pulling reports into Excel every week.
Is there a HubSpot to CargoWise integration?
There's no native one, CargoWise and HubSpot were never built to talk to each other. I build a custom sync that pushes real shipment and billing data from CargoWise into HubSpot (or Salesforce), so your pipeline reflects what's actually moving, not just sales projections.
Why is it so hard to get reports out of CargoWise?
CargoWise is a powerful but closed legacy ERP, the built-in report writer is limited and getting structured data out at scale means working with eAdaptor/Universal Event feeds. Most forwarders end up exporting to Excel by hand. The fix is a proper data pipeline that does it automatically.
How much does a CargoWise integration cost?
A standalone Power BI dashboard build runs $2,000 to $10,000. A full CargoWise integration is quoted as a fixed scope after the free call; you approve the exact number before anything starts, so there's never a surprise bill. Book the 15-minute call and I'll give you a straight ballpark for your setup.
This integration work is custom software, and the clean data it produces is what feeds the dashboards. Your CargoWise data should be working for you, not trapped inside a legacy system. Book 15 minutes and I'll tell you what's worth building.